For LIT Archive’s 2nd project, we got the opportunity to support Jakarta Wedding Festival (JWF) 2025’s installation, held on 15-17 August 2025 at Jakarta International Convention Center (JICC). This year, JWF 2025 introduced a special installation space with the theme of Flower Fantasy, a photo spot as well as a showcase of the many creative possibilities within wedding concepts. The theme was inspired by wedding bouquets, which have long been inseparable from weddings. But what made it truly special was the reminder that flowers don’t have to remain just flowers. They can transform into endless forms, concepts, and interpretations.
Tufting shares the same spirit. While rugs are its heart, the craft carries limitless possibilities. For JWF, we created three hand-tufted pieces—the Tufted Wall Panel, Garden Swing Rug, and Petal Rugs—each shaped with intention to show how tufting can bloom into something unexpected. The process, from the planning to the installation, took 11 days. At the JWF 2025 press conference on 15 August 2025, Firya (PR & Partnership, Life Is Tuft) shared:
“We are bringing three works to complement the theme Flower Fantasy at JWF 2025. Our aim is to introduce tufting to more people and to show that it goes far beyond rugs. Tufting can become large-scale installations or decorations, even elements that bring unique wedding concepts to life. We hope people will feel inspired by the possibilities and see tufting as a medium worth exploring. Life Is Tuft is ready to take this step forward, presenting tufted works for special occasions, not only through workshops. Our doors are open, and we can’t wait to be part of your special days!”
This project was led by Ervita Yanaria and Sharfina Deandra Kramadibrata, crafted by Rintan Nirmala, Wanda Kenanga, Chyka Ramadhan, and Arry Nopiandi, with support from Muhammad Facile Hanif, Dearesta Kanaya, and Dinda Febriani Budiman.
The most rewarding part was not only seeing each piece come to life, but also witnessing how people interacted with them. Whenever a face lit up in awe or an eye glimmered with curiosity, it felt as though the works themselves grew more alive, completed not just by our hands, but also by the presence of those who experienced them.
